If you have any notes missing or are unsure of any of the ways in which we classified audiences then you can look at the resources we used by clicking on the link below:
Audience Classification
Beneath the questions are some sample answers - you won't be able to copy them because you will need to choose your own texts, however after you have written your answers you may want to take a look to see if your responses are of a similar standard.
Here are the questions...
Defining/classifying audiences:
1. a) The following are categories used by some advertisers to help them classify different audiences. Choose 4 media texts you are familiar with which would appeal to each of them individually and explain, in detail, with evidence, why it would be suitable.
The Mainstream The Aspirer
The Succeeder The Explorer
b) How useful do you think these kinds of categories are helping to define audience types?
c) Find out what is on the TV right now – choose one show and create an Audience Profile for a typical audience member using Hartley & Fiske’s subjectivities.
d) Based on Lifestyle Categories, for the four texts you chose for question (a) and the TV show you chose for (c) – decide which audience of the people on the Lifestyles Categories sheet would be a likely audience member.
Those were the questions - now here are some sample answers, only use them to check that your own answers are thorough enough.
