First Textual Analysis: Homework

Make sure you have plenty of notes from the introductory lessons, particularly:

New Terms & some Image Analysis
Photographic Composition

Once you have done that your task is pretty simple...

Analyse the Armani advert in between 500 and 750 words



There are some things that you must make sure you discuss and include:


  • You must analyse the body language of the models
  • You must analyse the photographic composition and techniques used
  • You must discuss the iconic celebrity status of the couple and why they have been chosen
  • You must use the correct media terminology

Don't forget that the key terms of analysis you need to use are:

Signifier & Signified
Denoted & Connoted

Make sure you know which one is which!

Writing Paragraphs: Hints

Think of your paragraphs of analysis as being in two parts:

  1. When writing paragraphs you should start by describing what you see - either a photographic technique or the body language or the use of colour and so on. This first part should be descriptive but short and to the point.
  2. Then write your analysis - this should be much longer and discuss all the things that are associated with the elements you have described - if you have talked about the image being black and white - say why. If you have discussed the use of shadow say what mood or tone it creates. If you've talked about the celebrity models - say what they represent to an audience. This is all part of the analysis - simple rule is this:

NEVER JUST DESCRIBE,
ALWAYS SAY WHY!