Audience

Audience theory underpins everything we do on the course. This is why we spend so much time at the beginning of the course looking at the various theories that we will use for the rest of the course.

This page is really a contents page for the different lessons and theories that we've looked at. So click on the links below to take you to the page you need information about...

• The Audience as Mass
• Audience Classification
• Audience Questions: Homework 1
• Audiences as Passive or Active
• Audience Effects debates
• Dumbing Down or Dumbing Up?
• The Uses and Gratifications Model
• Audience Responses: Encoding/Decoding
• Examples of Audience Reception
• Audience Questions: Homework 2

Remember that a decent understanding of Audience theory will stand you in excellent stead for everything we do on the rest of the course. Revisit these pages as often as you need until these theories are stuck in your head!

• Audience Revision booklet with sample answers